New kit

Electra is constantly buying new kit.
Always with an eye on the current industry trends and technological developments,
here are our most recent purchases.


DJI Ronin-S

Designed in a single-handed form factor for DSLR and mirrorless cameras, the Ronin-S empowers creators to shoot with the freedom of stabilized shots on the move.
3.5Kg capacity at 75kph, all with full camera control.


Cooke S4i prime lenses

Cooke S4 optics offer superb optical and mechanical performance, control of flare, distortion, veiling glare and spherical aberrations at full aperture.
All of our S4 Prime lenses are equipped with i.
The i Technology provides cinematographers and camera operators with vital information on lens setting, focusing distance, aperture and depth-of-field, hyperfocal distance, serial number, owner data, lens type and focal length in both metric and footage measurements.


TV Logic LVM-171S FHD 16.5"
high end LCD monitor

The LVM-171S is our top QC-Grade
17” model with a 16.5 inch IPS LCD panel with 1920x1080 native resolution, enhanced contrast ratio and wide viewing angle.
A completely redesigned video processing unit provides powerful dual-channel performance and artifact-free image reproduction.
Support for various cinema camera log-to-linear LUTs, easy field upgradability and a full array of image processing features are standard.


Canon CN20x50 IAS H P1
50-1000mm zoom lens T5-8.9

Designed for use with Super35mm cameras, this lens is unrivalled in focal length and features.
Incorporating a 1.5X extender, this lens allows an additional focal range
of 75-1500mm.
Focus and zoom can be controlled remotely and the servo unit can be removed for specialist applications.
Whether shooting 4K, UHD or HD, this lens is unique, and a must for cars, nature and sport.


Easyrig Vario 5 with Flowcine Serene stabiliser.  

The Easyrig system takes the strain off your back, neck and shoulders enabling hand hand shots for longer periods of time.
With the addition of the Flowcine Serene adaptor, vertical movement is minimalised thus taking the vibration and motion errors away from the vertical axis.
Adjustable for cameras up to 15Kg.



The Wireless Compact Unit WCU-4 combines three axes of lens control with a lens data display in a compact and ergonomic housing. Weighing around 780 grams including battery, it’s one of the lightest hand units in its class, providing unrivaled comfort during a long working day.
Along with these features it additionally has Vibrating Markers Tactile vibrating feedback lets you keep your eye on the action in the most challenging situations. Operators can concentrate on the scene, knowing that the hand unit will vibrate to prompt them when focus markers are reached.


F&V R300S SE Bi-Color
Ring Light

Ready for any situation, with the R300S SE you can adjust the color temperature and dim on the fly.


Transvideo Starlite RF 5" DUO monitor rig

This rig has all the specifications of the wireless Starlite rig but contains 2 x monitors in the one wireless rig.
Lightweight and invaluable for multi camera operation.


Sony PXW-FS7 mkII

4K Super 35mm XDCAM camera with lens adaptors for EF and PL lenses.
Supports on-board slo-mo at 180fps, 14 stops of lattitude and the same sensor as a Sony PMW-F5 camera.
MkII has variable ND and E-mount facility to use additional lenses.
The FS7 II Electronic Variable ND maintains optimum exposure without changing shutter speed or depth of field. It works with third party lenses as well as those from Sony. Simply set the iris at the ‘sweet spot’ for your lens to achieve highest possible imaging performance.