Facility hire company for the film and televison industry Telephone: 020 8232 8899

New Kit

Electra is constantly buying new kit. Always with an eye on the current industry trends and technological developments, here are our most recent purchases.
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Angenieux Optimo Spherical zoom collection

3 x Angenieux lightweight Optimo zooms that cover a wide range between them, 15mm to 120mm.
Still retaining the Angenieux cinematic look they are at the top of the range when precision, quality and agility are required.
Each lens is less than 2Kg with no ramping and minimal breathing.
All lenses have an identical centre of gravity too for quick interchanges.

C Motion Pan Bar Zoom

Versatile remote zoom control for any PL lens with microforce adjustment attached to any pan bar.
Simply clamp control on to any 15-32mm pan bar, plug into motor and power up.
Easy, simple and effective.

Canon CN20x50 IAS H P1 50-1000mm zoom lens T5-8.9

Designed for use with Super35mm cameras, this lens is unrivalled in focal length and features.
Incorporating a 1.5X extender, this lens allows an additional focal range of 75-1500mm.
Focus and zoom can be controlled remotely and the servo unit can be removed for specialist applications.
Whether shooting 4K, UHD or HD, this lens is unique, and a must for cars, nature and sport.

Sony a7S full frame camera

12.2 MP full-frame Exmor™ CMOS sensor.
Ultra-high sensitivity of ISO 100 to ISO409600.
BIONZ™ X engine for superb detail and noise reduction.
4K video output with full pixel read out.
E-mount interchangeable lens system with Metabones EF lane adaptor http://www.sony.co.uk/electronics/interchangeable-lens-cameras/ilce-7s#product_details_default

Canon CN7x17 KAS S P1

The CN7x17 KAS S E1/P1 offers stunning 4K optical performance, 7x magnification with a 17mm-120mm focal length. Featuring a servo drive unit, it’s ideal for shooting scenarios where mobility is key.
4K optical performance thanks to Canon lens technology; designed for Super35mm cameras.
Servo drive unit enables broadcast or hand-held production.
A single lens for most shooting situations: highly versatile 17mm-120mm focal length.
Rugged build quality for assured performance in all environments.

Terradek Bolt 300 wireless transmitter/receiver

The Bolt Pro 300 is the latest update to the popular Bolt Pro line, offering you a choice of HDMI, 3G-SDI, or dual inputs/outputs on the transmitter and receiver. The 300 model maintains its internal antennas and offers a completely redesigned fan-less receiver that includes a USB 3.0 output, which allows you to ingest video directly into your computer or DIT cart with ease. All Bolt SDI models support metadata and timecode pass through.

Sony PMW-F55 version 4.0 software upgrade

Following feedback requests from users Sony are implementing Cache recording.
In addition the update allows the F55 HDMI 2.0 permitting the output of 4096 and 3840 variants in both 50p and 60p and additions of 3D LUT's.

Sony PMW-F55 version 3.0 software upgrade

Sony's latest version 3.0 software brings new features to the F55.
Most notably the centre scan function which enables S16mm lenses to be used but more importantly, it doubles the length of your PL lens with no loss of quality.
There are many other functions including more frame rates at various codecs/modes, LUT's for monitors, auto iris and XAVC 4K with frame rates up to 60fps.
Version 4.0 due very soon, possibly March.

ARRI Amira expected end of April 2014

Arri's new doco style camera will be with us in 2014.
0.75 - 200 frames per second, 14 stops of latitude with the same look and build quality of
the Alexa.
Additionally, the camera will have the optional B4 lens adaptor, allowing use of longer focal lenses for applications like wildlife and cars.

Zeiss 28-80mm compact tele zoom lens T2.9 - PL/EF

Full frame coverage with fantastic flare suppression and consistent aperture over full zoom range.
Compliments the Zeiss compact 70-200mm and is matched to all UltraPrimes too.

Optitek Mk II EF to FZ lens adaptor

The adaptor draws its power from the internal pins on the Sony F55.
The iris is then controlled in 1/3rd stop increments. No cabling required keeping the rig clean.
Additionally, there is a PL style clamping mechanism giving the lens extra stability.

Sony PMW-F55

The PMW-F55 CineAlta camera shoots in HD, 2K or 4K onto SxS or external AXS-R5 recorder.
There is also high speed shooting up to 240 fps RAW 2K and 60 fps in RAW 4K recording onto the AXS-R5.
PL mount and new Sony OLED viewfinder allow easy use and spectacular results with 14 stops of latitude.

Canon EOS C300

Canon launches a 50M/bit broadcast quality, single sensor camera, that utilises
all the lenses from the 5D. This makes the C300 incredibly practical.
With a large format, stills camera form, it's easy to use both for hand held and tripod work..

ARRI Alexa EV+ and EV

We are now holding demonstrations at our office for the Arri Alexa EV+ and EV.
Come and see for yourself why this camera is proving so popular.
35mm look with PL lenses and the bullet proof Arri build quality.

Arri LCS WCU-3

Additional to the Alexa are extras like this compact lens control system that is affordable.
The Wireless Compact Unit WCU-3 is an all-in-one remote control for camera on/off, focus and aperture.

Sony PDW-F800

Updated fleet of PDW-F800's have arrived to add to our PDW-700's.
Top of the line camera with slow and quick motion along with worldwide compatibility and 1920x1080 recording.
Reliable high quality camera applicable to higher quality productions.

Angenieux Optimo DP zoom lenses

Optimo DP 16-42mm and 30-80mm with apertures of T2.8 are lightweight and compact PL mount, zoom lenses.
These lenses are ideal for use on all PL mount cameras including Alexa, F3, FS100 and AF101.
Ideal as a pair or to complement a set of primes.

Lite Panel Sola 30w LED fresnel

Daylight balanced LED lamp that has an extremely high output with very little power consumption.
Having a lens allows for a wide variable beam.